Future Intel

Identity design, Web design, Motion graphics, Concept, Art direction, Animation, Graphic design,

COLLABORATION

Win Dalmijn (code)

Future Intel

Identity design, Web design, Motion graphics, Concept, Art direction, Animation, Graphic design,

COLLABORATION

Win Dalmijn (code)

Future Intel is an online streaming platform for music and art broadcasting from the top floor of an old office building in The Hague. I was asked to create their brand identity. This included the design of a logo, a responsive website, a concept for artist photography and graphic templates for their social media output.

The logo was made to emit a feeling of authority and timelessness. Heavily inspired by old CIA/FBI documents, 90’s operating systems and mass surveillance (which links to the “Intel” part of the name).

To create the website I collaborated with Win Dalmijn (full-stack developer). Together we kept finding ways to improve the UX and functionality. We spent a lot of time optimizing the mobile experience. This turned out not to have been in vain; almost 70% of the visitors uses a mobile device to view the site. Click here to view the website.

The concept for artist photography was established in collaboration with the members of the Future Intel crew. I had the idea to set up a surveillance camera to capture the artists entering the building for the first time. It took a couple of test rounds to find the best camera’s and angles but the result is something that’s completely in line with the rest of the brand aesthetic.

I created a number of design templates for Future Intel’s social media outlets that are easy to edit by the crew themselves.

To give the new identity a proper online introduction I made an animation with the logo and some of the brand elements.

Sjoerd de Ridder is an all-round creative with a focus on identity design. He is currently based in Berlin but has lots of experience with working remotely.

© Copyright 2020 Sjoerd de Ridder. All rights reserved.

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© Copyright 2020 Sjoerd de Ridder. All rights reserved.