Aircastle is a Web3 collective that collaborates with high-impact brands and individuals to form stronger relationships with their fans and customers. They do this by building Web3 technology solutions. The identity design is the result of brand workshops, market & target audience research, and multiple feedback rounds.

To appeal to the forward-thinking brands and people that Aircastle wants to work with, the brand identity had to be both high-tech, high-end and trustworthy. To accomplish this we went for a combination of minimalist, typography-based design and sci-fi-themed 3D visuals.

The logo mark is an interpretation of the alchemical symbol for air which is considered to represent life-giving forces. Aircastle gives life to new economies using blockchain technology.

Web3 is, by definition, future-oriented. That’s why we chose to make sci-fi-inspired 3D visuals that give you a sense of endless possibilities.

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