VodafoneZiggo
Concept, Art direction, Animation, Graphic design, Sound design, Music production,
COLLABORATION
Laut Rosenbaum
Erwin Vogelezang
VodafoneZiggo
Concept, Art direction, Animation, Graphic design, Sound design, Music production,
COLLABORATION
Laut Rosenbaum
Erwin Vogelezang
VodafoneZiggo needed business intelligence professionals on short term. We created an online campaign consisting of an animation, a Google Ads campaign, social media carrousels and images for their landing page to make that happen.
Instead of going for the ultra-crisp HD imagery that’s usually associated with Big Data, we went for a quirky vintage look to bring in some much needed humor and lightness.
Working on a co-creation basis with the internal VodafoneZiggo Business Intelligence community, ensured us that the content would resonate with the target audience.
Because data is such an abstract concept, we had to figure out a way to visualize it whilst avoiding clichés.
The click rates were — especially given the small target group — very high. Just like the number of business intelligence professionals who fully watched the animation and then visited the landing page. The campaign therefore not only yielded direct candidates, but also boosted awareness.
