VodafoneZiggo

Concept, Art direction, Animation, Graphic design, Sound design, Music production,

COLLABORATION

Laut Rosenbaum

Erwin Vogelezang

VodafoneZiggo

Concept, Art direction, Animation, Graphic design, Sound design, Music production,

COLLABORATION

Laut Rosenbaum

Erwin Vogelezang

VodafoneZiggo needed business intelligence professionals on short term. We created an online campaign consisting of an animation, a Google Ads campaign, social media carrousels and images for their landing page to make that happen.

Full animation ↑

Instead of going for the ultra-crisp HD imagery that’s usually associated with Big Data, we went for a quirky vintage look to bring in some much needed humor and lightness.

Working on a co-creation basis with the internal VodafoneZiggo Business Intelligence community, ensured us that the content would resonate with the target audience.

Because data is such an abstract concept, we had to figure out a way to visualize it whilst avoiding clichés.

The click rates were — especially given the small target group — very high. Just like the number of business intelligence professionals who fully watched the animation and then visited the landing page. The campaign therefore not only yielded direct candidates, but also boosted awareness.

Sjoerd de Ridder is an all-round creative with a focus on identity design. He is currently based in Berlin but has lots of experience with working remotely.

© Copyright 2020 Sjoerd de Ridder. All rights reserved.

Interested in working together?
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info@sjoerds.site

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© Copyright 2020 Sjoerd de Ridder. All rights reserved.